@MRSADYBRUSSELSAVANT-GARDE: pitching a creative house
Six contacts, six invoices, nobody in charge of direction: how the AVANT-GARDE pitch deck tells the story of a Brussels creative house, from the problem to the finish line.
RESEARCH
Making-ofs, pitches, notes: what happens before and during.
PROJECTS · 01
IN THE JOURNAL · 04
- @MRSADYBRUSSELS
- @MRSADYBRUSSELS
HITMAKINGZ: an artist diagnosis turned into a game
Seven archetypes named after films, an eight-step plan, seven levels from Static to Supernova: how an application helps artists move from noise to signal.
- @MRSADYBRUSSELS
ACT: a landing page written as an emotional journey
To introduce a social network without an algorithm, the site doesn't list features: it walks the visitor through nine emotions, from “that's exactly me” to “I'm in”.
- @MRSADYPARIS
LAZY 27: what you forbid yourself makes the image
How the art direction of the “Lazy” video was written before the shoot: three sorted references, five colours, effects by the drop and a list of things not to do.
