PERSONAL FILE / MY PATH

MY PATH

My name is Eli Saïdi — MR.SADY. From Brussels, born in Anderlecht in 2003, with Congolese roots. Art director, photographer, UX/UI designer and web developer.

I see myself as an architect of ideas: I set the direction, draw the plan and hold the thread all the way to the result. Image, interface and code speak the same language.

It all started with sound. Images came next, then the screen. Here is the path, in order.

BASE
Brussels
FIRST BEAT
At 13
FIRST SHOOT
June 2025
  1. CHAPTER 01 / 04

    SOUND

    Before images, there was music. That's where I learned structure, rhythm and patience.

    1. AGE 13FIRST BEATI start producing at 13. Mostly trap — but I can do it all. More than ten years later, I never stopped.
    2. TODAYTHE STUDIOFL Studio, vocal chains, mixing: I build my own tools, from the beat to the voice.
    3. COMINGTHE BEATS COME OUTBeat EPs on Spotify, SoundCloud and Deezer, and a beat store right here on the site.
  2. CHAPTER 02 / 04

    IMAGE

    Photography and art direction came through people: friends, artists, sessions.

    FDLM 2K25 — project visual
    1. EARLY DAYSFIRST POSTERSMy first images in Photoshop, including a poster for the artist TRVP MSX.
    2. JUNE 2025FÊTE DE LA MUSIQUEMy very first shoot, with my mother's Nikon Coolpix P600, shared with my friends.SEE THE PROJECT ↗
    3. 2025SÉMINAIRE 2K25A music session photographed from the inside — pianist, beatmaker, guitarist — with direct flash.SEE THE PROJECT ↗
    4. THE ARTIST 27SHOOT 27I'm the art director of the artist 27. This first shoot sets his world: group portraits, at night.SEE THE PROJECT ↗
    5. 2026 · PARISTHE LAZY VIDEOArt direction of 27's “Lazy” music video, shot in the Paris metro: references, VFX bible, colour grading.SEE THE PROJECT ↗
    6. BRUSSELSAVG STUDIOI run the visual communication of Avant-Garde Studio, a creative space for rappers, photographers, DJs and beatmakers starting out.SEE THE PROJECT ↗
  3. CHAPTER 03 / 04

    INTERFACE

    Interface design gave me the last piece: not only imagining, but building.

    ACT — project visual
    1. ONGOINGEFP BRUSSELSTraining in UX/UI and web design: user research, wireframes, Figma, no-code tools.
    2. WEBACTDesign and development of a landing page, now live.SEE THE PROJECT ↗
    3. APPLICATIONHITMAKINGZAn application that helps artists move from noise to signal: a nine-question scan, a 90-day plan, a network. Seventeen pages, from design to code.SEE THE PROJECT ↗
    4. 2026TREEOSKInternship at Slanted Media, under the Treeosk brand, as Project & Content Manager.
    5. 2026THIS SITEMR.SADY, coded by me, directing several AI agents in parallel. A world rather than a showcase.
  4. CHAPTER 04 / 04

    WHAT'S NEXT

    The path goes on, with a clear direction.

    1. 2028 – 2029BACHELOR IN ART DIRECTIONMoving from designer to art director, with the degree to back it.
    2. 2032 – 2033MASTER'S IN ART DIRECTION & DIGITALGoing deeper into art direction, up to master's level.

WHAT SHAPED ME

Melancholy, strong symbols, mystery, cinematic atmosphere. What I read, watch and listen to always ends up in my images.

MY METHOD

  1. 01The idea
  2. 02The plan
  3. 03The design
  4. 04The result
PHILOSOPHY

IMAGES STAY IN MOTION.