AVANT-GARDE: pitching a creative house
Six contacts, six invoices, nobody in charge of direction: how the AVANT-GARDE pitch deck tells the story of a Brussels creative house, from the problem to the finish line.

Setting the world, choosing the references, holding the thread to the final image.
Six contacts, six invoices, nobody in charge of direction: how the AVANT-GARDE pitch deck tells the story of a Brussels creative house, from the problem to the finish line.

How the art direction of the “Lazy” video was written before the shoot: three sorted references, five colours, effects by the drop and a list of things not to do.
