AVG STUDIO — project visual
MISSION FILE · 004 / 007 · ART DIRECTION

AVG STUDIO

The pitch deck for AVANT-GARDE, a creative house for artists in Brussels.

ROLE
ART DIRECTION
IMAGES
14
STAGE 01 / 04

THE IDEA

« We don't manufacture artists. We accelerate the ones who already have something to say. »

To release a track, an artist juggles six contacts, six invoices — and nobody in charge of direction. AVANT-GARDE brings the whole chain under one roof: from production to the music video, all the way to the exhibition. “A house, not a studio.”

IN MOTION · AVG STUDIO
STAGE 02 / 04

THE PLAN

The deck unfolds the project across eleven screens: the problem, the vision, the benchmark, the team of seven, the offer, the process, the structure, the plan and the AVG world. The offer fits in one sentence: the artist arrives with a sound on their phone and leaves with a mixed track, a music video, a brand identity and an exhibition plan.

THE FILE / MISSION PIECES
  1. Pitch deck
  2. Logos
  3. Team videos
STAGE 03 / 04

THE DESIGN

Within the team, I hold art direction and production (AD · 3D · Web · Prod). I designed the pitch deck, the logos and the team presentation videos: a black and chrome identity, metal butterflies, tight typography.

READ THE MAKING-OF IN THE JOURNAL ↗
STAGE 04 / 04 · MISSION COMPLETE

THE RESULT

An interactive deck on Figma, three logos and three team videos — all the images below.