ACT: a landing page written as an emotional journey

« The landing page is not a feature showcase. It is an emotional journey in 9 steps. »

The site's working document (PRD)

ACT starts from a conviction: “What you consume says who you become.” Rather than letting an algorithm choose, the product proposes consciously capturing what moves us — a film, a track, a book — to understand what it says about us. Three promises, written into the code: zero algorithm, zero likes, zero ads.

I designed the UX/UI and developed the landing page. The stance is set from the first line of the working document: tell a story rather than list features.

One emotion per section

Each section has a single mission: to bring out one precise emotion in the visitor. The working document names them all, with the sentence the visitor should be saying to themselves.

1. Hero — curiosity“True, I had never thought about it.”
2. The problem — recognition“That's exactly me.”
3. What ACT is — understanding“Ah, that's how it works.”
4. Ethics — trust“They're serious.”
5. The Map — desire“I want to see mine.”
6. The transformation — projection“I want this to happen to me.”
7. Who it's for — identification“It's made for me.”
8. The final call — action“I'm in.”
9. The footer — credibility“This is solid.”

The problem, made tangible

“You scroll. You like. You forget.” The problem section doesn't merely state it: during the visit, it counts the pixels already scrolled and the seconds spent on the page — “this data is generated in real time during your visit”. The visitor sees their own reflex before being offered anything else.

AKUA, a face to guide you

The visual thread is AKUA, a wireframe face that walks the visitor from one section to the next. She never categorises — no archetype, no label: she questions, observes, reflects. Her line, in the working document: “I don't transform you. I show you that you are already transforming.”

The heart of the site tells the product in four acts: “Paste a link” (YouTube, Spotify, Netflix, Instagram, X, Apple Music, Letterboxd, Prime Video…), “What did you feel?”, “AKUA reveals you”, “Act on it”. Then The Map, everyone's cultural constellation.

The result

The site is live: a complete landing page, from the manifesto to the private beta sign-up. Every capture in this article comes from the published site.