AVANT-GARDE: pitching a creative house
Six contacts, six invoices, nobody in charge of direction: how the AVANT-GARDE pitch deck tells the story of a Brussels creative house, from the problem to the finish line.

Music and music videos: what feeds the images.
The home of art direction: music videos, identities, pitch decks. Here we talk about sorted references, palettes, and the rules we set ourselves before producing anything.
Six contacts, six invoices, nobody in charge of direction: how the AVANT-GARDE pitch deck tells the story of a Brussels creative house, from the problem to the finish line.

How the art direction of the “Lazy” video was written before the shoot: three sorted references, five colours, effects by the drop and a list of things not to do.
